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Market Research Services |
Since 1981, FMR Associates has provided "full service" market research
services to more than 600 media, marketing and consumer clients in
southern Arizona, across the country and internationally - serving radio
and television stations, cable companies, music syndicators, advertising agencies,
consumer companies, retail businesses, governmental agencies, academic
institutions, healthcare providers, financial institutions and a wide
range of media and marketing consultants. Contact us
and we'll be happy to provide the most current, relevant references.
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All
FMR projects are conducted by research professionals on a
confidential basis from goal-definition to the final report
presentation.
Whether it's a full-service project, fielding, recruiting or
data processing assistance, contact us for a bid on your
next project. |
Telephone Interviewing - Every telephone interview is executed and validated from FMR's Research Center, utilizing an automated Predictive Dialing System, with calls continually monitored by a supervisor in a specially-designed booth that includes a "silent" monitoring line. Clients, if they wish, can also "listen in" remotely as the surveys are conducted. For each study, 15% of all interviews and 100% of interviewers are validated by supervisors. |
- Perceptual/Tracking Studies - Each Tracking Study is designed to replicate previous surveys, so that changes in behaviors, awareness, attitudes and images can be measured on a direct, comparative basis over a specific period of time.
- Behavographic® Segmentation Studies -
Helps identify consumer "life-groups" in more meaningful categories than
simple descriptive demographics or esoteric "psychographics,"
including our exclusive Consumer Activity Classification Index.
- Market Demand/Feasibility Projects -
FMR's independent and confidential skills have frequently been used
to assess and define potential market opportunities, expansions or
new concepts. Specific "price-point" demand levels
are typically provided.
- Executive Interviewing -
Specially trained interviewers probe carefully selected executives regarding a
variety of issues, including competitive awareness or imaging, new product
potential/demand, anticipated actions within the business environment and
more.
- Client/Member Satisfaction Surveys - Determines
level of satisfaction with services and benefits provided to client
groups or members of an organization, including usage and
perceived utility of key services (as well as areas of dissatisfaction), image
assessment, an evaluation of key personnel and recommendations for
improvement to better meet client/member needs.
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Focus Groups - FMR
recruits
respondents with a custom-designed screening questionnaire and coordinates all functions
from facilities and group moderation to report analysis and summary
report production. To learn more about our focus group facility in
Tucson, click here.
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Direct Mail - FMR
conducts all phases of direct mail research, from
concept and instrument design to survey printing, postage, field
coordination, data processing and full written analysis.
Close quality control has resulted in high-response rate, statistically
projectable studies.
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Internet-Based Research - FMR
designs and hosts web-based surveys, sending an
e-mail link to potential respondents that asks them to log
on to a secure site and complete an on-line questionnaire.
Alternatively, FMR
can post a link on to your website and
direct respondents to the survey website. Regardless of
the methodology implemented, completed surveys are securely
downloaded to FMR's
website for tabulation
and analysis.
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EARS® Videographic Studies -
Introduced in 1983, the EARS® (Electronic Attitude
Research System) testing approach involves "real-time"
viewer-response simulation using wireless, hand-held computers.
This allows respondents the opportunity to give feedback in an
actual "viewing" (or listening) environment to evaluate
existing or prototype material, including television or radio
commercials, programs or other presentations.
The ergonomically-designed EARS® technology pinpoints specific elements of marketing
execution that generate either positive or negative response
among the intended audience. Each study includes a full,
written report and recommendations - as well as a synchronized DVD displaying the moment-to-moment
reactions to the test material evaluated.
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In-Person Presentations - Regardless of the type of research study implemented,
an in-person PowerPoint presentation of results and recommendations
is always available to clearly and succinctly summarize
results and provide recommendations in an actionable
format that is easy to follow. In addition to the oral
review of research results and recommendations, clients receive a hard copy of PowerPoint slides and electronic copy of the entire presentation.
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Data Tabulation Services -
FMR
offers a full-range of data tabulation services
for any size project. Crosstabulation of
data is presented in a form designed for ease
of interpretation and use. In addition to tabular
form, verbatim responses to any open-ended questions
are provided.
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Published Research Examples - While all FMR projects are proprietary, a number of clients have publicly posted results or summaries of the studies we have conducted. Examples of some of these published project summaries or highlights can be accessed here.
To view the FMR Quality Research Checklist, detailing our formula for client success, click here.
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