Localism and Morning Edition EARS® Evaluation Study, for Walrus Research, July 2007. EARS® survey of Public Radio news listeners designed to measure the value of various types of local news content in National Public Radio's "Morning Edition" program. Click here and here to see videograph examples from this test.
Spring Training Attendee Tracking Survey, for the Cactus League, March 2007. An in-person survey conducted among spring training game attendees, designed to determine spending patterns and demographic profiles of both local and out-of-state attendees. The results of this study were compared to a previous study conducted in March, 2003 for the Cactus League by FMR Associates.
Economic Impact of the Gem and Mineral Show, for the Metropolitan Tucson Convention and Visitor’s Bureau, February 2007. In-person surveys of owners, exhibitors and buyers/attendees of the 2000 Gem and Mineral Show, to project the economic impact of the show on Pima County. The results of this study were compared to a previous study conducted in February, 2000 for the Metropolitan Tucson Convention and Visitor’s Bureau by FMR Associates.
Cochise County Land Use Survey, for the Cochise County Planning Department, June 2007. Telephone survey of Cochise County residents regarding future patterns of growth in the county as well as land use issues in areas outside of city limits.
2005-2006 Pima County Clean Air Campaign Evaluation Study, for the Pima County Department of Environmental Quality, May 2006. A telephone survey conducted among Pima County residents, designed to evaluate the effectiveness of the 2005-2006 "Clean Air" campaign, as well as evaluate the overall effectiveness of the air quality media campaign after 17 campaign sessions. (Both the Executive Summary and the full report are available on the PDEQ website.)
2006 Student Campus Climate Assessment Tracking Study, for the University of Arizona, April 2006. An internet-based survey conducted among graduate and undergraduate students of the University of Arizona, designed to document the "student experience." Results were compared to baseline telephone studies conducted for the University of Arizona by FMR Associates in April 1996 and April 2001.
Public Broadcasting Website Study, for Public Radio International, September 2004. A multi-market Focus Group and EARS® project conducted among Public Radio listeners and Internet users, designed to determine why and how the public broadcasting audience uses public radio websites and how they can be influenced to increase usage of public braodcasting, as well as increase local community activity; and increase their support of public broadcasting.
