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Radio Research |
FMR Associates, Inc. is an international media research firm that has worked with more than 400 radio stations since its inception in 1981 by founder and president Bruce Fohr. This includes extensive experience in commercial radio in virtually every format, including clients like Citadel Broadcasting, ABC Radio Networks, CBS Radio, Lincoln Financial, Saga Communications, Fisher Broadcasting, Journal Broadcast Group and Lotus Communications.
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FMR
has also conducted numerous projects for public broadcasting
companies, including Corporation for Public Broadcasting (CPB),
National Public Radio (NPR), Public Radio International (PRI), Public Radio Program Directors (PRPD) and Minnesota Public Radio (MPR) - as well as many individual
public radio stations (such as KCFR, KUSC, KPLU, WBUR, WNYC, WXPN, KUAT, KXOT, KNAU and WBNI)
and numerous program producers.
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Internationally, FMR
has worked with broadcasters like
The British Broadcasting Company, Australian Broadcasting Company,
Europe 2 (France), Multimundo (Mexico) and Telemedia Radio Network (Canada).
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Contact us
and we'll be happy to provide references of the most
current and relevant radio clients.
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Objective Research
While consolidation has been going on in the radio and research
businesses,
FMR remains one of the few still independently-owned companies
(not part of another broadcast group or involved in other types of
non-research services).
FMR works on a competitive
market-exclusive basis, with fee discounting
available for multi-methodology and station cluster clients.
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Independent and Affordable Research
Since FMR does not farm out any of its survey work, it is able to
maintain high quality, cost-efficient services and provide exceptionally
fast turnaround on projects. Contact us to discuss your research needs.
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Innovative Research
FMR Associates offers
a variety of custom radio research services
to meet your needs, including:
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