MusicTracTM Call-Out Research |
Clear, Affordable Research
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FMR's exclusive, comprehensive call-out program measures the appeal,
familiarity and burn-out of specific music hooks with target audience listeners to determine which
songs deserve to be in "hot rotation" on a radio station's playlist.
Programs are custom-designed to fit station budgets and needs - with reports typically on a weekly
or bi-weekly basis, with or without "rolling average" summaries. |
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Each MusicTrac survey tests 30 songs per report cycle. Hooks are digitally produced in-house from a client-supplied list of MP3 files and played to randomly-selected target audience members (not a pre-recruited database). Importantly, each song is evaluated with two questions: Familiarity/Appeal and Burn-Out of the song on the radio. MusicTrac Call-Out studies also include key perceptual tracking questions - that can be changed/modified every four reports, at the client's request.
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Actionable Reports - As soon as each report cycle is completed, results are immediately available electronically over the Internet. Song hook scores and perceptual question responses are tracked so that stations can monitor results over time. FMR's Song Title Trend Report has been called "the best in the business" by top programming professionals. Perceptual question tracking summaries include "rolling average" responses from each previous survey wave. Individual client report output is customized and available in a variety of software packages.
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MusicTrac Report Examples - To view examples of our customized output (based on individual clients' needs) from FMR MusicTrac call-out reports, click here.
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Marketwide Music Station Preference and Listenership Tracking - In call-out markets where 24 or more bi-weekly reports are conducted, FMR provides overall monthly music station preference and listenership tracking among adult radio listeners in the market. This overall preference and listenership preference tracking is provided in addition to the perceptual questions asked among the client station’s target audience demo. There is no additional cost for this service. Each month, Excel tables with 3-month “rolling averages” of music radio preference and listenership among adults are provided. These summaries are designed to track Arbitron "monthlies" (although exclusively related to music radio listenership).
To view examples of these preference and listenership Excel worksheets, click here. You’ll need Microsoft Excel to view the worksheets. If you don’t have Excel on your computer, click here to download Excel reader software directly from Microsoft.
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To request more information about our MusicTrac Call-Out Research services, click here.
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