Perceptual Research Services

Clear, Insightful, Actionable Research


FMR's perceptual research services are designed and implemented by our professional research staff and resources maintained in our three Tucson Research Centers, with interviews executed and validated by our Predictive Dialing System. Turnaround time is exceptionally fast, as reports are typically completed in about three weeks. All FMR reports include an analysis of key demographic and "behavographic" variables, such as Arbitron "diary-keepers" or PPM-panelist-types (those likely to participate in an Arbitron survey).
  • Perceptual/Tracking Studies - Each Tracking Study is designed to replicate previous surveys, so that changes in imaging, marketing awareness and/or preferences can be measured on a direct, comparative basis over a specific period of time.

  • Vulnerability Analysis® - Pinpoints existing or potential weaknesses of positioning, programming and/or promotional imaging, as well as the strengths and weaknesses of direct competitors. FMR's exclusive Music Cluster Correlation Analysis identifies specific music programming opportunities and strategies.

  • Format Opportunity AnalysisTM - Our independent and confidential analytical skills have frequently been used by leading broadcast companies to determine potential format opportunities in new or existing markets (including formats that do not directly compete with current station clusters). FMR's highly-regarded and exclusive Format Share Projection Analysis is an industry standard.
  • Advertiser Perception Studies - Confidential executive interviews are conducted with both direct and agency representatives by specially-trained interviewers to uncover competitive images of local sales staffs, as well as general imaging of local media outlets.

To request additional information about FMR's Perceptual Research services, click here.






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