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Perceptual Research Services |
Clear, Insightful, Actionable Research
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FMR's perceptual research
services are designed and implemented by our professional research
staff and resources maintained in our three Tucson Research Centers, with interviews executed and validated by our Predictive Dialing System. Turnaround time is exceptionally fast, as reports are typically completed in about three weeks. All FMR reports include an analysis of key demographic and "behavographic" variables, such as Arbitron "diary-keepers" or PPM-panelist-types (those likely to participate in an Arbitron survey). |
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- Perceptual/Tracking Studies -
Each Tracking Study is designed to replicate previous surveys,
so that changes in imaging, marketing awareness and/or preferences
can be measured on a direct, comparative basis over a specific period
of time.
- Vulnerability Analysis® -
Pinpoints existing or potential weaknesses of positioning,
programming and/or promotional imaging, as well as the strengths
and weaknesses of direct competitors. FMR's exclusive Music Cluster
Correlation Analysis identifies specific music programming opportunities
and strategies.
- Format Opportunity AnalysisTM -
Our independent and confidential analytical skills have frequently been
used by leading broadcast companies to determine potential format
opportunities in new or existing markets (including formats that do not
directly compete with current station clusters). FMR's highly-regarded
and exclusive Format Share Projection Analysis is an industry
standard.
- Advertiser Perception Studies -
Confidential executive interviews are conducted with both direct
and agency representatives by specially-trained interviewers to
uncover competitive images of local sales staffs, as well
as general imaging of local media outlets.
To request additional information about
FMR's Perceptual Research services, click here.
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