FMR Associates, Inc. specializes in strategic research for the communications
industry. Founded in 1981 by Bruce Fohr, FMR is dedicated
to providing clients our Quality Research Formula for success:
Objective Research -
Research is FMR's only business.
FMR is not owned by another broadcast group, nor offers related services like
program consultation, telemarketing, direct mail, etc.
FMR's research is not a "selling tool" for other services.
Nor are there competitive conflicts of interest.
Innovative Research -
FMR is a pioneer in research methods,
like EARSŪ (Electronic Attitude Research System) introduced in 1983,
that enhances the data collection process and truly improves the
quality of the research information obtained from respondents.
Affordable Research -
While many research companies try to convince clients
that "cheaper is better" research, FMR remains committed to providing
the most affordable, high-quality research - with very competitive
pricing.
Clear Research Reports -
FMR's reports are custom-designed for simplicity and clarity
of use, such as our exclusive MusicTrac Call-Out Trend reports
and our Executive Summaries which condense and capsulate
major studies into a simple question-and-answer format of
each research issue addressed.
Insightful Research Analysis -
FMR's exclusive analytical methods are demonstrated in its
unique focus group methodology (that yields exceptional depth and
quality of response), its trademarked Vulnerability AnalysisŪ
perceptual studies, share-specific Format Opportunity Analysis projects
and reliable Market-Demand Feasibility Studies.
Actionable Research Results -
FMR's Strategic Recommendation presentations clearly outline and
detail strategic planning and tactical action steps in a brief
summary format, that includes possible alternative courses
of action, as well as documented support
for all recommendations.
Find out
why more than 500 media clients throughout the United
States and around the world - as well as advertising
agencies, consumer companies, retail businesses, governmental agencies,
educational and medical institutions - have put FMR's
Quality Research Formula to work for them. We hope you'll
allow us to be a part of your formula for success.
