|
 |
 |
|
|
|
| |
Media Research |
FMR Associates, Inc. is an international media research firm
that has worked with more than 500 media clients since its
inception in 1981 by founder and president Bruce Fohr.
In addition to extensive experience in commercial and public
radio, FMR has provided research services to a variety of
other media - including commercial and public television,
cable companies, cable/satellite networks, newspapers
and magazines. |
 |
|
FMR has conducted media research projects for clients such
as Corporation for Public Broadcasting (PBS-TV),
PAN-TV (Australia), Tribune Publishing, Gannett Company,
British Broadcasting Company, Saatchi & Saatchi Advertising,
Cox Cable, TCI Cable, Tucson Newspapers and Brehm Communications
- as well as a variety of independent television stations
and program producers. Contact us and we'll be happy to
provide references of our most current and relevant media
clients and discuss your research needs. |
Objective, Affordable, Innovative Research - The following
is an overview of the types of methodologies FMR provides
its media clients. All FMR projects are custom-designed
to fit specific research objectives, conducted on a
confidential basis from goal definition to final report
presentation. An in-person PowerPoint presentation of results
is always available to summarize findings and provide
recommendations.
|
- Perceptual Research Services -
Projects are used to track changes in media usage patterns,
preferences, awareness and/or imaging over time, including measuring the
potential appeal of new television programs, cable/satellite channels,
publications, etc. FMR has also conducted numerous Advertiser
Perception Studies for media clients. In these studies,
confidential executive interviews are conducted with both direct
and agency representatives by specially-trained interviewers
to uncover competitive images of local sales staffs,
as well as general imaging of local media outlets.
|
|
- EARS® Research Services -
FMR's specially designed and unique wireless, hand-held EARS® (Electronic Attitude Research
System) computers - now ergonomically-designed (as displayed at the top of this page). First introduced in 1983, this pioneering
research technology is used to test "real-time" viewership
response simulation (including video programming simulation,
television commercials or program content) with target audience respondents.
Each study includes a full, written report - as well as a synchronized DVD displaying the moment-to-moment reactions
to the test material evaluated.
|
|
- Internet/Website Testing - Utilizing the EARS® technology, respondents simulate website surfing and record their “moment-to-moment” interest in a particular web page or website displayed to them on individual computer monitors or projected on to a large screen. Websites are evaluated two separate times, once in a brief “surfing mode” (to gather initial impressions) - followed by a second, more comprehensive viewing. In addition to evaluating the moment-to-moment reactions to the test web pages and eliciting other qualitative follow-up responses, focus group-like quantitative data is gathered utilizing a self-administered questionnaire and/or oral discussions. Each study includes a full-written report plus a DVD displaying the “real time” evaluations to the test websites.
|
|
- Focus Groups -
FMR randomly recruits respondents using a custom-designed
screening questionnaire and coordinates all functions
from facilities and group moderation to report analysis
and summary report production. A variety of topics
can be covered in a single group, based on the
objectives of the study. FMR has also developed the
use of "Mega Focus Groups" that incorporate the qualitative benefits
of focus groups and our quantitative "three-mode" evaluation
of test material (which can include the use of our EARS® units).
This approach includes 20-24 respondents in a single group
that evaluate test material - then split into two "mini"
groups to for in-depth discussion - and then reconvene for final
evaluations and recommendations.
|
|
|
|
[ Home ] [ Company Profile ] [ Radio Research ] [ Media Research ] [ Market Research Services ]
[ Servicios en español ] [ Servicios de música en español ] [ Secure Client Area ] [ Contact Info ] |
|
 |
|
|
|
| |
