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Company Profile |
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FMR (Fohr Media Research) Associates, Inc.
is an international media research firm that specializes in
strategic and marketing research for the communications industry
and communications or media-related studies.
In addition to media research,FMR has also served a wide range
of clients, including advertising agencies, music syndicators, consumer companies,
retail businesses, governmental agencies, educational institutions, healthcare providers and a wide range of media and marketing consultants. |
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FMR has worked for more than 600 media and
marketing or consumer clients since its establishment in 1981, including
more than 400 radio stations throughout the United States, Canada, Mexico, the United Kingdom, France and Australia. |
FMR's research innovations include the state-of-the-art programming
and marketing research EARS® (Electronic Attitude Research System)
technology, involving individual, hand-held computers for evaluating music,
audio and video programming simulation, television commercials or programming.
FMR also has pioneered market research techniques, including our trademarked
Vulnerability Analysis® and Behavographic® Segmentation Studies, as well as
a wide range of marketing and feasibility study techniques. |
Some of FMR's media clients include leading broadcast companies such as Citadel Broadcasting, ABC Radio Networks, The British Broadcasting Company, CBS Radio, Europe 2 (France), Fisher, Journal Broadcast Group, Lincoln Financial, Lotus Communications, Saga Communications, Telemedia Radio Network (Canada), Multimundo (Mexico) and PAN-TV (Australia).
FMR has also conducted extensive research projects for
non-commercial broadcasting companies, including Corporation for
Public Broadcasting (CPB), National Public Radio (NPR), the
Australian Broadcasting Company, Public Radio International
(PRI), Minnesota Public Radio (MPR), Radio Bilingue, Public Interactive, the Public
Broadcasting System (PBS-TV) and a variety of Public Radio
stations and program producers. |
Profile of FMR President Bruce Fohr
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Bruce Fohr founded FMR Associates, Inc. in 1981. Fohr's media
research career began while serving on the Business/Journalism
faculty of Columbia College, Missouri, where he taught courses
in advertising, management and marketing, and conducted research
studies for the Missouri Press Association (1975-1977). |
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In 1977, Fohr joined Frank N. Magid Associates, Marion, Iowa,
as a Research Associate. In 1978, he was named Director
of Research of the Radio/Print Division.
Later the same year, he was elevated to vice president.
Before leaving the firm in 1980, Fohr was director of the
company's Research Division, including newspaper, television, radio
and non-media clients. In 1980, as part of Surrey Broadcasting in
Tucson, Arizona, Fohr was a founding partner and president of
Communications Research, Ltd. (later renamed Surrey Research). |
Academically, Fohr holds two graduate degrees: a Masters
of Arts in Journalism, University of Missouri (1977) and a Master's
in Business Administration (MBA), with a concentration in Organization
Psychology, Southern Illinois University -- Carbondale (1975);
as well as a Bachelor of Science in Management, also
from SIU-C (1974). |
Since his media and market research career began,
Fohr has personally worked with more than 400 radio
station or broadcast companies, nearly 100 newspapers,
numerous television stations and hundreds of marketing research
clients including hospitals, advertising agencies, universities,
churches and government agencies - as well as individual businesses
and consumer companies. |
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